Best Overall — Genie's #4 for young buyers

Banner Life term life review

Banner Life, the term brand of Legal & General America, is the carrier most comparison shoppers end up with when price is the deciding factor. Its 35- and 40-year terms are rare in the market, and its underwriting is forgiving on common conditions like controlled blood pressure.

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The Genie saysWhen price is the whole decision, Banner wins more quotes than anyone for healthy twenty- and thirty-somethings. Do the exam. The savings compound for 30 years.

Banner Life at a glance

Issuing companyLegal & General America
AM BestA+
Coverage$100K – $10M
Term lengths10, 15, 20, 25, 30, 35, 40 yrs
Issue ages20 – 75
No-exam optionUp to $2M
ConvertibleYes
AvailabilityNot in NY

Where it shines

  • Consistently among the lowest premiums for healthy applicants
  • Term lengths up to 40 years
  • High coverage ceiling without a specialty product

Where it doesn't

  • Not sold directly in New York (William Penn affiliate instead)
  • Application experience is agent/marketplace driven, not fully self-serve

Who Banner Life is right for

Banner Life is best overall because it delivers the lowest premiums in our sample for healthy applicants while offering terms as long as 40 years. It is the first quote a price-focused buyer under 55 should get.

No-exam underwriting

Accelerated underwriting up to $2M for qualifying applicants. Above that threshold, or if your health history raises a flag, expect a paramedical exam. No-exam approval is a convenience, not a discount; a fully underwritten policy from the same carrier is usually cheaper for a healthy applicant.

Riders and options

Available riders include accelerated death benefit, waiver of premium, children's term rider, term rider. Availability and cost vary by state.

New York residents are served by William Penn (NY), a sister company with separate pricing.

How Banner Life compares

CarrierScoreAM BestMax coverageLongest termMax ageNo exam up to
Banner Life4.8A+$10M40 yrs75$2M
Ethos4.5A$3M30 yrs65$3M
Ladder4.4A+$8M30 yrs60$3M
Haven Life4.6A++$3M30 yrs64$1M
Fabric by Gerber Life4.3A+$5M30 yrs60$1M
Protective Life4.7A+$50M40 yrs75$2M
Pacific Life4.6A+$10M40 yrs75$3M

Is Banner Life on your shortlist?

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Banner Life questions

Is Banner Life a good life insurance company?

Banner Life holds an AM Best financial strength rating of A+ and earns a 4.8 out of 5 in Quote Genie's methodology, which weighs price, financial strength, underwriting flexibility, policy options and buying experience. We rate it best overall.

How much term life insurance can I buy from Banner Life?

Banner Life issues term policies from $100K up to $10 million, with level terms of 10, 15, 20, 25, 30, 35, 40 years for applicants aged 20 to 75 at issue.

Does Banner Life require a medical exam?

Not always. Accelerated underwriting up to $2M for qualifying applicants. Applicants above that limit, or whose health history needs more review, will be asked to complete a paramedical exam.

Can I convert a Banner Life term policy to permanent insurance?

Yes. The policy includes a conversion privilege that lets you move to permanent coverage without new medical underwriting, subject to the conversion period in your contract.

Is Banner Life available in every state?

No. Banner Life does not currently sell term life in NY. William Penn (NY) serves New York residents.

Facts come from Banner Life product materials and public filings, last reviewed October 19, 2026. Quote Genie is an independent agency and is not affiliated with Banner Life.